In 1979, the old name Absolut was picked up when the upper-price range Absolut Vodka was introduced. The name changed with intervals, Renat Brännvin or Absolut Rent Brännvin. Vodka was then sold nationwide under the name "Absolut Rent Brännvin". In 1917, the alcohol industry in Sweden was monopolized by the Swedish government. Smith even offered free boat rides to the distillery and "Rent Brännvin" made Smith a fortune. It was sold at a lower price than the monopoly's product, just outside the city border. Smith challenged the city of Stockholm's liquor marketing monopoly with his vodka. ("Vodka" was not used for Swedish liquor until 1958, with the potato-based Explorer Vodka.) The name was changed to "Absolut Rent Brännvin" (Absolutely Pure Vodka) by Smith to market his much improved product. The term is also used in Norwegian, Danish and Icelandic. Brännvin literally means "burning wine" and is analogous to the German "Branntwein". Smith introduced fractional distillation that produces liquor without fusel alcohol in Sweden in 1877, under the name "Tiodubbelt Renadt Brännvin" (Tenfold Purified Vodka). The name "Absolut" was introduced in 1879 by the entrepreneur Randi Ptolemy Lars Olsson Smith. More than 40% of the imported vodka in the United States is Absolut. The largest export market is the United States where close to 73 million litres were sold in 2003. Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, marketed in 126 countries. Since March 2008, the company has been owned by the French firm Pernod Ricard, having been sold as a part of the V&S Group, which was owned by the Swedish government.īuilding on a four century tradition of producing vodka at Åhus, Absolut was introduced in 1879 by the entrepreneur Lars Olsson Smith. Absolut Vodka is a brand of vodka, produced near Åhus, Scania, in southern Sweden.
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